Are You Beating Adwords?

First of all; are you online?

You couldn't find a more economical way to begin promoting your business than going and opening a Google Adwords account (or Yahoo Search, MSN Adcenter, etc) and writing some ads to begin your promotions.

The reason why this is best way to start your marketing efforts regardless if you have $10 to start with or $10,000 is because of the testing phase you get from Adwords. I remember when I first started marketing, I didn't think adwords was the way to go. So I went to my local newspaper and put a $235 ad in the paper.

TWO HUNDRED & THIRTY-FIVE BUCKAROOS!!! Guess how many leads I received from that ad placement?

3 leads. Two of them were bogus numbers, and the third promising guy was not interested. My initial instinct was to choke the newspaper company. But I realized it was my own foolishness that ran without doing a whole lot of research. That same $235 placed on Google AdWords (even if it got me the same amount of leads) would have given me much more information. Info like:

• What keywords the potential people typed in (who didn't become leads)
• Which ad they they liked more (Split testing, more on that later)
• How long they viewed my website
• And so much more

This is so important to a marketer. That you know what your target audience are looking for. This of course will help you deliver to them better what they want; and leap you years ahead of your competition.

You however do have to deal with a bit of a learning curve in Google AdWords. I've read dozens of Google AdWords books from the top gurus of search engine marketing. I've brought hundreds of thousands of unique visitors to my websites and affiliate websites using search engines like Google, Yahoo, and MSN to the point I've even started my own company with a few guys who are top gun marketers as well (See it Right Here).

However, I'd like to share with you Kyle and Carson of Wealthy Affiliate who have put together in my opinion one of the top books on how to beat the AdWords game. Their book, "Beating AdWords" is one of the most comprehensive books on the market teaching a complete newbie and seasoned vet on how to use Google to win the search engine marketing game.

Take it for a test drive - you might start your own company teaching how to professionally use Google AdWords. Thanks for joining me today.

Antonio Dannes
Expert SEO Marketer
Top Google AdWords Books

Valentines Day is Here...Guys get Nervous

Valentines day is here...guys are getting nervous on what to buy - girls getting scared from the pressure of spending valentines day alone - commercials being ran on jewelry, chocolates, and teddy bears...MADNESS all around.

But when I think of valentines day I think about couples and it makes me think about marketing. How does valentines day make me think about marketing?

It's not the fact that many marketers flood you with advertisements on valentines day. But rather the process of how couples initially come together.

Advertisement

Guy Gets Girls vs Double Your Dating

This is how it typically goes - Boy meets girl - girl meets boy. Boy likes girl; and makes the decision to pursue girl. Boy says hello and talks with girl. This is an introduction.

Next boy puts out his an ad or resume to sale himself...this is an offer.

Girl is not convinced; and boy then adds his benefits and value. The benefits are what the girl will gain from being with boy; and the value is the comparative nature to their current circumstance. Value could be like a bonus - such as girl dates boy and never has to take the train or public transportation again. Compared to having to walk every where; the value of having a ride is a plus. A benefit is more along the lines of not being lonely, having a companion, unlimited hugs, kisses, etc.

Last the boy closes the deal. ABC (Always Be Closing). He proposes for marriage or ask for exclusive dating rights. Next, the live happily ever after (in most cases).

That's how marketing works (ok I left out a few details). In marketing, you have to create the attraction then introduce yourself to your client base- after that you deliver your offer, give the benefits, then the values, then take the steps to closing the deal.

1. Intro
2. Offer
3. Benefits
4. Value
5. Close

If your business doesn't operate like this it probably operates in the RED. If your social life doesn't operate like this - you probably have few friends, no spouse, easily annoyed by people, and you may lack communication skills. I'm not coming down on anyone - I hope to edify you and help you.

I'm not a valentines type of guy myself and personally think it's a pointless day with weird origins. My wife and I have [what is called valentines day] every day of the year. But to be in the Valentines Day Groove, I thought of some helpful books I've read that can help the fellas out and the pretty ladies too.

The first is 300 Creative Dates - Ladies send this to the guy of your choice or simply send it to any male friends struggling on what to do on dates.

The second is for couples and it's 1000 Questions for Couples - This is a very insightful book as well. Both authors were seen on Oprah for their ideas (and we know Oprah doesn't let junk onto her show). Take a view of those, they are actually both downloadable and you can have access to them instantly.


Take care,


AD, NNU, CB
Dannes & Associates Staff

What's Your Percentage?

Hey there;

I just wanted to check on you to see how the month is going. Are you taking inventory of your life yet. Are you tracking how your new year is going? How many days have been a success?

How many days have been a failure? How many days have you been happy?

If you have been keeping track you know all this and are on your way to a great month and year.
If not; you should start because this month and year will turn out like last month and year. Now keeping track is not the end of the game. You have to now make a conservative change in your habits.

Just like making a budget (Get a review on Building on a Budget by GettheReview.com here) won't get you rich; it will stop you from wasting money. So now that you're not wasting money; you can put money in profitable things. We'll get into that in a few days. Enjoy your day no matter what.

All the Best,

Ndueso N Udoiwod

Marketing & Development Expert
New Lens at Squidoo