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March 30, 2008

Wealth

Scientists, psychologists and sociologists all agree that 95% of a person’s life issues can be traced to the following three areas: Wealth, Health and Relationships.

How simple and how true.
Just think about your own life or the life of someone you know and you’ll quickly see the wisdom being presented here.

Yes, I realize that 95% means that a full 5% of life’s issues exist outside these 3 core areas, but take heart – I have a plan for dealing with that 5% as well.

If 95% of problems result from wealth (lack of), health (lack of), and relationships (stress, no friends etc.), it would behoove us to work on these to clear out 95% of problems.

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Work on your health, then your wealth, and with that fix your personal relationships starting with you, your parents, and spouse (if you have one).

March 24, 2008

i Heard You Can't Prospect!

Hey there,

Prospecting is not an easy game. In fact it can get down right nasty and cause even the strongest of men (and women) to give up on their dreams of a home based business because of prospecting.

I hated it at first, especially dialing on a cold file (cold leads), the hang ups, the wrong numbers, the answering machines, the "DON'T CALL ME AGAINS," and so much more that comes from prospecting.

The one thing you want to do when prospecting is be even-killed. You should have a script that you are reading from (initially...you want to memorize this script sooner than later). If you want a proven script send me an email at ndueso@antoniodannes.com

Now the best way to talk with a prospect is to ask questions. For instance, if I were calling you to tell you about my Fantastic Juice business; if you're a cold file the call would go about like this:

[Hi John, this is Ndueso calling you from Dannes & Associates, how are you? Good, I'm calling because I see we are both business minded and very concerned about our health. Are you still looking to make additional income outside of your job? [yeah].

This question let's me know the conversation can still go on. If he said "no" the conversation is over. Your questions must be genuine, sound conversational, but definitely must be closing and sorting. Your aim is to weed this guy out - you're doing a phone interview without letting the prospect know you're doing a phone interview.

And your end goal is to get a prospect to want what you have so bad; they can't stand it. If you can pull that, you'll become a wiz at prospecting and everyone will clammer to you. For more tips and tools visit my website adannes and get more details. Thanks for reading see you soon.


Ndueso N
Marketer

February 29, 2008

Are You Beating Adwords?

First of all; are you online?

You couldn't find a more economical way to begin promoting your business than going and opening a Google Adwords account (or Yahoo Search, MSN Adcenter, etc) and writing some ads to begin your promotions.

The reason why this is best way to start your marketing efforts regardless if you have $10 to start with or $10,000 is because of the testing phase you get from Adwords. I remember when I first started marketing, I didn't think adwords was the way to go. So I went to my local newspaper and put a $235 ad in the paper.

TWO HUNDRED & THIRTY-FIVE BUCKAROOS!!! Guess how many leads I received from that ad placement?

3 leads. Two of them were bogus numbers, and the third promising guy was not interested. My initial instinct was to choke the newspaper company. But I realized it was my own foolishness that ran without doing a whole lot of research. That same $235 placed on Google AdWords (even if it got me the same amount of leads) would have given me much more information. Info like:

  • What keywords the potential people typed in (who didn't become leads)
  • Which ad they they liked more (Split testing, more on that later)
  • How long they viewed my website
  • And so much more

This is so important to a marketer. That you know what your target audience are looking for. This of course will help you deliver to them better what they want; and leap you years ahead of your competition.

You however do have to deal with a bit of a learning curve in Google AdWords. I've read dozens of Google AdWords books from the top gurus of search engine marketing. I've brought hundreds of thousands of unique visitors to my websites and affiliate websites using search engines like Google, Yahoo, and MSN to the point I've even started my own company with a few guys who are top gun marketers as well (See it Right Here).

However, I'd like to share with you Kyle and Carson of Wealthy Affiliate who have put together in my opinion one of the top books on how to beat the AdWords game. Their book, "Beating AdWords" is one of the most comprehensive books on the market teaching a complete newbie and seasoned vet on how to use Google to win the search engine marketing game.

Take it for a test drive - you might start your own company teaching how to professionally use Google AdWords. Thanks for joining me today.

Antonio Dannes
Expert SEO Marketer
Top Google AdWords Books