You couldn't find a more economical way to begin promoting your business than going and opening a Google Adwords account (or Yahoo Search, MSN Adcenter, etc) and writing some ads to begin your promotions.
The reason why this is best way to start your marketing efforts regardless if you have $10 to start with or $10,000 is because of the testing phase you get from Adwords. I remember when I first started marketing, I didn't think adwords was the way to go. So I went to my local newspaper and put a $235 ad in the paper.
TWO HUNDRED & THIRTY-FIVE BUCKAROOS!!! Guess how many leads I received from that ad placement?
3 leads. Two of them were bogus numbers, and the third promising guy was not interested. My initial instinct was to choke the newspaper company. But I realized it was my own foolishness that ran without doing a whole lot of research. That same $235 placed on Google AdWords (even if it got me the same amount of leads) would have given me much more information. Info like:
- What keywords the potential people typed in (who didn't become leads)
- Which ad they they liked more (Split testing, more on that later)
- How long they viewed my website
- And so much more
This is so important to a marketer. That you know what your target audience are looking for. This of course will help you deliver to them better what they want; and leap you years ahead of your competition.
You however do have to deal with a bit of a learning curve in Google AdWords. I've read dozens of Google AdWords books from the top gurus of search engine marketing. I've brought hundreds of thousands of unique visitors to my websites and affiliate websites using search engines like Google, Yahoo, and MSN to the point I've even started my own company with a few guys who are top gun marketers as well (See it Right Here).
However, I'd like to share with you Kyle and Carson of Wealthy Affiliate who have put together in my opinion one of the top books on how to beat the AdWords game. Their book, "Beating AdWords" is one of the most comprehensive books on the market teaching a complete newbie and seasoned vet on how to use Google to win the search engine marketing game.
Take it for a test drive - you might start your own company teaching how to professionally use Google AdWords. Thanks for joining me today.
Antonio Dannes
Expert SEO Marketer
Top Google AdWords Books
