Valentines day is here...guys are getting nervous on what to buy - girls getting scared from the pressure of spending valentines day alone - commercials being ran on jewelry, chocolates, and teddy bears...MADNESS all around.
But when I think of valentines day I think about couples and it makes me think about marketing. How does valentines day make me think about marketing?
But when I think of valentines day I think about couples and it makes me think about marketing. How does valentines day make me think about marketing?
It's not the fact that many marketers flood you with advertisements on valentines day. But rather the process of how couples initially come together.
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This is how it typically goes - Boy meets girl - girl meets boy. Boy likes girl; and makes the decision to pursue girl. Boy says hello and talks with girl. This is an introduction.
Next boy puts out his an ad or resume to sale himself...this is an offer.
Girl is not convinced; and boy then adds his benefits and value. The benefits are what the girl will gain from being with boy; and the value is the comparative nature to their current circumstance. Value could be like a bonus - such as girl dates boy and never has to take the train or public transportation again. Compared to having to walk every where; the value of having a ride is a plus. A benefit is more along the lines of not being lonely, having a companion, unlimited hugs, kisses, etc.
Last the boy closes the deal. ABC (Always Be Closing). He proposes for marriage or ask for exclusive dating rights. Next, the live happily ever after (in most cases).
That's how marketing works (ok I left out a few details). In marketing, you have to create the attraction then introduce yourself to your client base- after that you deliver your offer, give the benefits, then the values, then take the steps to closing the deal.
Last the boy closes the deal. ABC (Always Be Closing). He proposes for marriage or ask for exclusive dating rights. Next, the live happily ever after (in most cases).
That's how marketing works (ok I left out a few details). In marketing, you have to create the attraction then introduce yourself to your client base- after that you deliver your offer, give the benefits, then the values, then take the steps to closing the deal.
- Intro
- Offer
- Benefits
- Value
- Close
If your business doesn't operate like this it probably operates in the RED. If your social life doesn't operate like this - you probably have few friends, no spouse, easily annoyed by people, and you may lack communication skills. I'm not coming down on anyone - I hope to edify you and help you.
I'm not a valentines type of guy myself and personally think it's a pointless day with weird origins. My wife and I have [what is called valentines day] every day of the year. But to be in the Valentines Day Groove, I thought of some helpful books I've read that can help the fellas out and the pretty ladies too.
The first is 300 Creative Dates - Ladies send this to the guy of your choice or simply send it to any male friends struggling on what to do on dates.
The second is for couples and it's 1000 Questions for Couples - This is a very insightful book as well. Both authors were seen on Oprah for their ideas (and we know Oprah doesn't let junk onto her show). Take a view of those, they are actually both downloadable and you can have access to them instantly.
Take care,
AD, NNU, CB
Dannes & Associates Staff
I'm not a valentines type of guy myself and personally think it's a pointless day with weird origins. My wife and I have [what is called valentines day] every day of the year. But to be in the Valentines Day Groove, I thought of some helpful books I've read that can help the fellas out and the pretty ladies too.
The first is 300 Creative Dates - Ladies send this to the guy of your choice or simply send it to any male friends struggling on what to do on dates.
The second is for couples and it's 1000 Questions for Couples - This is a very insightful book as well. Both authors were seen on Oprah for their ideas (and we know Oprah doesn't let junk onto her show). Take a view of those, they are actually both downloadable and you can have access to them instantly.
Take care,
AD, NNU, CB
Dannes & Associates Staff
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