No Games Played Here with Apple CEO Tim Cook

Apple CEO Tim Cook

Tim Cook is the chief executive of the Apple organization.  He has become the face of Apple since Steve Jobs died.  Tim Cook is determined to keep Apple at the top of it’s game.  He has made some power moves recently to let his employees know that he’s all about business.  If Apple employees thought he was soft in anyway I’m pretty sure they know better now.

Recently, Tim Cook fired two major employees.  He got rid of John Browett who ran Apple’s retail chain.  He also fired Scott Forstall who brought in major software for Apple.  Scott Forstall also cosigned Steve Jobs in the beginning.  It seemed like these two would definitely have immunity at Apple.

Tim Cook is Playing No Games with Keeping Apple Number 1

John Browett Canned Apple Worker

At the end of the day, John Browett and Scott Forstall put Tim Cook’s back up against the wall.  I’m pretty sure Tim Cook had no intentions of firing two of Apple’s top workers.  It’s just that there were major mishaps and somebody had to pay.  Scott Forstall didn’t want to apologize and give his signature about the Apple Maps that didn’t work.  Instead Tim Cook took the blame, but it’s been said that the company had problems with Forstall for a while now.  So now Jonathan Ive is running the hardware design and software for Apple.

John Browett didn’t have a sense of urgency.  Browett was supposed expand Apple stores.  He had quota to meet and he didn’t meet it.  There is way too much competition out here and Cook realizes Apple can’t slow down.  So Tim Cook has taken over John Browett’s job and now he’s personally going to take care of the retail chain.

Apple CEO Tim Cook is Playing No Games with Apple Employees

Scott Forstall Canned Apple Employee

Tim Cook has layed down the law.  He fired two of Apple’s major employees and he is demanding respect.  He’s on a mission to make sure everyone who works for him does not become lazy.  Just because Apple is on top of the game does not mean competitors are just going to bow down to them.  All it takes is one big idea and someone else can take that number one spot, and Tim Cook knows this so he has to whip his soldiers into shape.

Tim Cook is playing no games, but Do you think this was a good move for the new CEO?

Ben Walker

PS: LOOK WHO ELSE IS PLAYING NO GAMES – Creating six figure earners in 60 days or less – Find out why and how right here!